CoachFlat
$24.99/mo flat · 0% on client payments

Your coaching business shouldn't get taxed for growing.

Most coaching platforms charge more as you add clients, then take a cut of what your clients pay you. CoachFlat charges one flat fee — and never touches your revenue.

In development · iPhone · iOS 17+

The CoachFlat client home screen showing today's assigned workout
$24.99per month, flat — whether you coach 4 clients or 40
0%of what your clients pay you. It goes to your Stripe account, not ours
3clients free, with every feature — no trial clock

The client app is the whole point

Your client opens one screen and sees exactly what they're doing today — no hunting through a program tree. Sets log inline with one tap, last session's numbers already filled in.

  • Today's workout on launch, with your name on it — you're their coach, not ours
  • Inline set logging with previous-session values pre-filled
  • Rest timer on the lock screen and Dynamic Island — skip or add 30s without unlocking
  • Ask Siri "what's my workout today?" and get an answer
Logging sets inline during a workout, with a rest timer running

Build a program in a couple of minutes

Create a program, add days, pull exercises from the library or your own. Duplicate anything — an exercise, a day, a whole program — and copy days between programs instead of rebuilding them.

  • Duplicate and copy at every level; undo a deletion if you misfire
  • Assign a program to a client and it rotates through the days as they train
  • See at a glance who's training and who's gone quiet
The CoachFlat coach home showing programs and client roster

Clients see themselves getting stronger

Personal records and an estimated 1RM trend, computed from what they actually logged. It's the reason they keep opening the app between sessions with you.

  • Automatic PR detection, celebrated in the moment they hit it
  • Estimated 1RM per exercise, and a trend line once there's history behind it
  • Works offline — sets log to a queue and sync when signal comes back
Progress screen showing personal records and an estimated 1RM trend

Pricing

One plan. $24.99 per month, unlimited clients, every feature. Free for your first 3 clients, with nothing held back — the free tier isn't a crippled demo.

Your clients pay you through your own Stripe account. CoachFlat takes nothing from those payments — no percentage, no per-transaction fee. Stripe's own processing fees still apply, and that money is between you and Stripe.

Questions

How is this different from TrueCoach or Trainerize?

Those platforms price per client, so your software bill climbs as your business grows. Several also take a percentage of the payments your clients make to you. CoachFlat is one flat fee at any roster size, and takes 0% of client payments.

What does "0% fees" actually mean?

Client payments go directly to your own Stripe account through Stripe Connect. CoachFlat never holds your money and adds no platform fee on top. Stripe charges its standard processing rate, which you pay Stripe directly — we're not in the middle of it.

Is the free tier a trial?

No. Three clients, free, indefinitely, with every feature. There's no countdown. If you grow past three clients, that's when the $24.99 starts.

Do my clients pay anything?

No. The client app is free. They only pay you, on whatever terms you set.

Does it work offline?

Yes, for logging. Sets are saved on the device and sync when the connection returns — a gym basement won't lose someone's session.

Is there an Android version?

Not currently. CoachFlat is built natively for iPhone so it can use things like the Dynamic Island rest timer, lock-screen widgets and Siri — which a cross-platform shell can't do well.

When can I get it?

CoachFlat is in active development, targeting the App Store in late 2026. There's no signup form here yet — this page will be updated when TestFlight opens.